Tom Robinson
Head of Content Strategy & Distribution, Mediacom

As Head of Content Strategy & Distribution, I oversee the delivery of all content strategies for Mediacom’s clients nationally.

With a background in SEO & Social Media, I started life at one of the largest specialist digital agencies in the UK, Latitude Digital Marketing. In this role, I worked across some of the biggest digital accounts including the Post Office, RBS Insurance and Tesco. After Latitude, I joined a digital start up agency and was responsible for developing both the SEO & Social products. Within its first year, Venn Digital was shortlisted for Start Up of The Year in 2010 at the Drum Marketing Awards.

In 2011, I joined Mediacom’s SEO team, working across clients including Volkswagen Group, EA, Specsavers and NSW Government which saw 2 of my accounts shortlisted at the IAB Awards for Best Use of Organic Search in my first year.

Over the last 4 years, I have supported and overseen the restructure of Mediacom Beyond Advertising (MBA) in Australia to support the delivery of a more integrated content offering, culminating in MBA being awarded Content Marketing Agency of the Year at the 2014 BEfest awards.