Rob Farmer
Director of Content Marketing, Foxtel

Rob leads the team at Foxtel to build desire for its premium programming and products: everything from Game Of Thrones at the Opera House and A Place To Call Home garden parties, to seeding HBO’s The Night Of, Chris Hemsworth searching for his own movies, and a FOXSPORTING Nation.

Rob also led the marketing strategy and ideation for the launch of Foxtel’s lower pricing Nov ’14 to April ‘15 (It’s Foxtel but not as you know it), helping to contribute to unprecedented subscriber growth through 2015 despite new competition.

A Brit, married to an Australian he met in a London pub, Rob was previously Director of Viewer Marketing at the UK’s biggest commercial broadcaster, ITV, where he led the team that launched Downton Abbey, The X Factor on Sundays, The Only Way Is Essex and new factual strand Perspectives, amongst many others. A surreal high was presenting to Simon Cowell in his L.A. home and getting a yes.

Before TV, Rob was in advertising including seven formative years at BBH London where he became Board Account Director for Levi’s across Europe, privileged to learn from industry legends Nigel Bogle and John Hegarty.

Rob read Psychology and Philosophy at Oxford and loves working in the space where imagination and commerce converge. He helps prop-up the average number of hours of TV watched each week.