Head of Strategy, Foundation
Rachael has over 20 years of experience helping brands define what they stand for, and how to engage with the right audiences.
She has senior level experience across many categories, most notably FMCG, Telecommunications, Pharmaceutical, Tourism and Retail. She has nearly 14 years experience in managing and mentoring digital strategy teams and integrating digital into all facets of communications planning.
She describes herself as a creative and lateral thinker with a flair for story telling. She uses a combination of data analysis and consumer behaviour to develop insight and deliver a recommended business strategy. She believes the best solutions arrive via an inclusive process that encourages group ownership of ideas.