Chairman, The Mushroom Group of Companies
He’s been called the rock guru, the music mogul, the mushroom man, and is widely recognised as one of the most important figures in the history of the Australian music industry. Irrefutably, he is a man of many faces and his many business interests reflect the multiple facets of both his personality and his talents.
Born to Russian immigrants in 1952, the future success of Michael Gudinski could probably have been predicted back in 1959. At the ripe old age of seven years Michael showed his entrepreneurial side on Caulfield Cup day when he charged race goers for parking spaces in a vacant block next to his home. From there he never looked back, promoting gigs at Melbourne halls for alternative acts like Chain and The Aztecs and developing his first taste for what would be a life long love affair with the music industry.
In 1972 Michael and business partner Ray Evans staged, managed and booked all the entertainment at the legendary new Sunbury Festival. The pair also made quite a tidy profit off selling watermelons at the event. In the same year Michael simultaneously founded Mushroom Records – which was to eventually develop into the largest independent record label in Australian music – and Mushroom Music, which is today the principal independent publishing company in Australia.
At the same time, Michael developed his interest in the touring industry, promoting his first ever international tour John Mayall and the Bluesbreakers with partner Ray Evans to overwhelming success. With tickets priced at $2.50, $3.50 and $4.50 Michael admits to making more money out of one night’s show than he had ever dreamed possible – and all at the age of 20.
Michael was also managing a number of up and coming bands at this time, including Chain and Skyhooks. Both bands were to produce number one hits, but it was Skyhooks which went on to cement the future success of Mushroom Records.
The ensuing years saw Michael ride the roller coaster that was the developing Australian music industry, winning in some areas, experiencing losses in others.
In 1998 Michael sold Mushroom Records to Murdoch’s News Limited Group while retaining the Mushroom Group name. 1993 had seen the Murdoch Group become a shareholder in Mushroom Records and the company continued to move from strength to strength. Considerable successes with Kylie in Australia and the UK had set up Mushroom Records as a notable force in the recording industry, and UK artist signings with Ash and Garbage (four Grammy nominations) and Peter Andre’s #1 success with his Mysterious Girl single and the Natural album in the UK charts cemented the organisation’s expansion into the UK with Infectious Records. The eventual sale in 1998 coincided with the 25th Anniversary of Mushroom Records and over 75,000 people helped celebrate the occasion with a spectacular concert at the MCG in Melbourne, starring more than 60 artists and lasting nine hours.
In the early 1990s Michael’s years in the music industry was recognised by his induction into the ARIA Hall Of Fame with a Lifetime Achievement Award.
In 1998 Michael was awarded the prestigious Ted Albert Award for Outstanding Services to Australian Music at the APRA (The Australian Performing Rights Association) Awards. In 1999 the AMI (Australian Marketing Institute) awarded Michael The Sir Charles McGrath Australian Marketer of the Year Award the highest accolade for personal achievement an individual can receive from the AMI. And in 2003 at the UK’s International Live Music Conference in March, Michael received the ILMC Bottle Award, the equivalent to a lifetime achievement award.
In June 2006 Michael was awarded the Member of the Order of Australia medal (AM) for service to the entertainment industry through the promotion of Australian music recording artists, as an advocate for young people in the music industry, and to the community. In July 2006, he was listed in The Bulletin “100 Most Influential Australians” issue and was named the Ernst & Young Southern Region Entrepreneur Of The Year.
In 2009 Michael accepted the prestigious JC Williamson Award at the 2009 Helpmann Awards. It is the foremost honour that the Australian live entertainment industry can bestow. In awarding the JC Williamson Award, Live Performance Australia (LPA) recognises individuals who have made an outstanding contribution to the Australian live entertainment and performing arts industry and shaped the future of our industry for the better.
Michael was also listed in The Age Melbourne Magazine’s 2009 Top 100 issue for his work on the Sound Relief benefit concerts, which raised over $8 million for victims of the Victorian bushfires and Queensland floods.
In 2012 Michael was listed in the #1 position in the AMID Power 50, a list of the top 50 most influential people in the Australian music industry.
In August 2012 Michael was invited to speak at the prestigious National Film & Sound archive Thomas Rome lecture on the future of the Australian music industry.
2012 also saw Michael honoured by the city of Melbourne as the Melburnian of the Year. The Melburnian Of The Year award is presented to an inspirational role model who has made an outstanding contribution to the city through their chosen field.
Michael Gudinski continues to work with enormous enthusiasm across all facets of his companies, and is frequently seen trekking from pub gig to entertainment centre, in Australia and abroad, looking for the next big thing to promote – be it through his record labels, touring companies, agencies or publishing arm.
TOURING & EVENTS
PUBLICITY & PROMOTIONS
- MUSHROOM PROMOTIONS (MP)
- LOVE POLICE ATM
FILM & TELEVISION
MEDIA & MARKETING
- MUSHROOM MARKETING
- MCM ENTERTAINMENT
- MUSHROOM CREATIVE