Francis Coady (Moderator)
GM, Havas Sports & Entertainment
Francis Coady secured his Master of Arts from UTS in 2002 after he completed his thesis “Ethics in the Entertainment Industry”. Over the last 13+ years he was the director of The Coady Group, a boutique six person agency specialising the management of music, film, sport, live activations and brand partnership with brands including Yakult, Apple, Vodafone, Telstra, St George Bank, Cartier and Macquarie Bank to name a few.
Having overseen the complete management and marcoms strategy for seminal Australian Rock Group Thirsty Merc, he negotiated the global signing to Warner Music, executed global touring campaigns to more than 750,000 people over 1000 live shows, and facilitated the sale of in excess of 300,000 albums, securing four ARIA nominations and 2 top 3 platinum albums along with major partnerships with the NRL, AFL and Channel 9. Coady secured and negotiated rights deals, for his client Hi-5 (global children’s group), with Channel Ten, Nickelodeon and Live Nation and established them as a leading touring force across ASIAPAC.
For 13 years he was the executive producer for the Bondi Short Film Festival overseeing sponsorship partnerships with Nova, News Corp, Nokia, Stella Artois, Jamison’s and Showtime to name a few brands.
Over the last two years Francis has been the General Manager of Merchantwise, a 28 person agency, where he managed brand partnerships for 20th Century Fox and the FFA (Football Federation of Australia), Optus and Paramount Pictures, ABC Kids commercial division and Sony Pictures.
Francis joined the HAVAS Village in February 2016 to help launch HAVAS Sports & Entertainment, which currently operates offices in more that twenty countries and services some of the largest brands in the world, through unique ability to integrate brands into the fan driven world of sport and entertainment. In the first four months he has commenced working with major sport and entertainment partnership for IBM, LG, ACER, JDE and Emirates.