National Marketing Manager, Universal Pictures International
Alison Hearne has a media career spanning 15 years, with 7 of these years dedicated to driving the media communications for Universal Pictures at Mediacom. Having strong media experience and a passion for entertainment, Alison transitioned from agency to client side at Universal Pictures International in 2013 and is currently the National Marketing Manager. At Universal Pictures, Alison is responsible for managing the ATL marketing and media campaigns, creative development and driving the evolution of Universal Pictures digital communications. In her time at Universal, Alison has enjoyed working on the establishment and launch of key entertainment franchise brands including Despicable Me/Minions, TED, Pitch Perfect, Fifty Shades of Grey, Fast & Furious, Jurassic World, Bourne and, most recently, The Secret Life of Pets.