The Big Bang: How to Integrate Brand Partners into the Next Film, Music or TV Hit

In an industry with big budgets, big egos and big expectations, there’s often a difference between the expectations of the IP rights holders and the brands they work with.

Whether it’s a new summer blockbuster, the return of a high-rating TV show, or the release of a new album, there are always plenty of new commercial opportunities to exploit.

But how do you manage competing agendas to create a great partnership between a brand and film, music or TV property?

A panel of industry heavyweights share their experiences and recipes for a happy commercial marriage.