Harnessing the Power of Social

How to marry media and social listening data with TV programming ideas

Fremantle Media Australia (FMA) and OMD will share insights into how they identified holes in the current Australian television landscape by marrying media and social listening data with TV programming ideas, creating new formats and fresh branded content opportunities for OMD clients, while also creating revenue-generating ideas for FMA, the producer of popular TV shows including The X Factor, Australia’s Got Talent, Celebrity Apprentice, Grand Designs Australia.

Small screen to big screen – Using seconds in social to drive dollars at the box office

Universal Pictures International’s Alison Hearne and Tom Robinson from media agency Mediacom will share how they’re creating experiences around UPI’s new films through social, and how this has changed the way people experience their films, such as the current blockbuster The Secret Life of Pets.

How do you get your fans excited about the release of your new album? Launch a world first with Twitter and a popular music station

A case study presentation from Twitter’s Jennie Sager and Alli Hodge from social media agency Jaden Social on how they worked with pop-star and winner of The X Factor 2011, Reece Mastin, and KIIS 1065 in a world-first activation that allowed Reece’s fans to choose the first single from his new album, resulting in 3.5million Twitter impressions. Reece’s album also debuted at #12 in the ARIA Album Chart and #5 in the ARIA Australian Artist Album Chart.