Celebrity Chefs & the Food Revolution: The Entertainment Industry’s Newest Rockstars

Australia’s burgeoning foodie culture, the rise of the celebrity chef, food bloggers, and the seemingly insatiable appetite for food-themed TV shows, publications and events has seen the food space grow to become as exciting and popular as traditional entertainment genres such as music and sports.

And while everyone is embracing the foodie culture like never before, millennials are proving to be a key driving force in the dining revolution, with recent research revealing 97 per cent of 18-34 year olds report dining out with friends as their main social activity.

So what are the opportunities for further growth in this burgeoning entertainment space, and what are interesting brands doing to tap into these hungry audiences?